Awesome SE Data - Click Thru Rate via AOL DB
The Earner's Forum has pulled together great information from the recently released AOL search engine data. I copied this info form breakpoint's post:
Results in:
Total Searches:9,038,794
Total Clicks: 4,926,623
Click Rank1: 2,075,765
Click Rank2: 586,100 = 3.5x less than ^
Click Rank3: 418,643 = 1.4x less than ^
Click Rank4: 298,532 = 1.4x less than ^
Click Rank5: 242,169 = 1.2x less than ^
Click Rank6: 199,541 = 1.2x less than ^
Click Rank7: 168,080 = 1.2x less than ^
Click Rank8: 148,489 = 1.1x less than ^
Click Rank9: 140,356 = 1.05x less than ^
Click Rank10: 147,551 = 1.05x more than ^
Goes to show how vital it is to rank #1 for your rankings (not like you didn't know already). I know some people settle for anything on the first page of results for keywords, but when the difference is 3 times more traffic (from #2 to #1), being numero uno is a definite goal on every SEO project you tackle.
Even though it was such a fluke (or was it?) that the AOL search engine DB got out, lots of quality information can be attained from it, besides just using the keywords to generate hundreds of thousands of spam pages.
This is probably the best quality information of seen from the recent AOL db. Hopefully, we'll see some more in the coming weeks and people continue to parse the data.
Results in:
Total Searches:9,038,794
Total Clicks: 4,926,623
Click Rank1: 2,075,765
Click Rank2: 586,100 = 3.5x less than ^
Click Rank3: 418,643 = 1.4x less than ^
Click Rank4: 298,532 = 1.4x less than ^
Click Rank5: 242,169 = 1.2x less than ^
Click Rank6: 199,541 = 1.2x less than ^
Click Rank7: 168,080 = 1.2x less than ^
Click Rank8: 148,489 = 1.1x less than ^
Click Rank9: 140,356 = 1.05x less than ^
Click Rank10: 147,551 = 1.05x more than ^
Goes to show how vital it is to rank #1 for your rankings (not like you didn't know already). I know some people settle for anything on the first page of results for keywords, but when the difference is 3 times more traffic (from #2 to #1), being numero uno is a definite goal on every SEO project you tackle.
Even though it was such a fluke (or was it?) that the AOL search engine DB got out, lots of quality information can be attained from it, besides just using the keywords to generate hundreds of thousands of spam pages.
This is probably the best quality information of seen from the recent AOL db. Hopefully, we'll see some more in the coming weeks and people continue to parse the data.
posted by Voasi
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1 Comments:
I think the #1 spot being clicked 3.5 times more than the #2 spot is somewhat misleading. I think you have to factor in when people search for brand names and there is only one plausible choice (like searching for 'amazon', 'yahoo', 'google' or something similar), which I believe makes up a lot of searches.
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