Thursday, March 29, 2007

SEO Industry Receives Big 'Cred' Boost

I was perusing a few SEO blogs when I noticed the challenge between Jason and Neil (updates here and here). This is awesome! These types of challenges really show the value SEO/M has on a business and as a current marketing channel. I come across several business owners on a daily basis who don't really, truly understand the search engine marketing process and what a huge impact it can have on their business.

I have clients who garner 70% of their business from the web. I have clients who are receiving $150,000 a month MORE revenue because of my SEO efforts...and continue to do so each and every month. Search engine marketing is definitely a long-term business model.

As search engines continue to evolve, so will marketing to them. I think Neil is definitely on the right track with SMO and I've started to incorporate that into the new SEM plans I provide to clients.

Speaking of clients, I've recently started a new SEM company with a partner and I'm really excited. I'm having excellent reporting and analysis software being built for clients to really track our SEM efforts, showing measurable ROI gains that a majority of SEO firms aren't doing.
I'll be putting up a little form in the top right of this blog to answer user questions on SEO/SEM and as well as monetization tactical questions you might have.

Be on the look out for my new company!

- Adam

Friday, March 16, 2007

My New Twitter Account

I was over at Andy's blog and he talked about a new social networking site, Twitter. I signed up for an account and I'm giving it a try. I'm going to be doing a few tests with social media type sites and I'll sure, as I always do, document my findings.