Signed up with Mochila

I just had one of the reps call me to sign up with Mochila. I found out about them from a comment on a blog I was reading (which I can't remember at the moment). Its a very interesting business model they have - selling content as advertising.

I've been reading about other major players in the publishing world sign up with Mochila as a distributor, so the opportunity seems vast.

I'll be publishing content through the Mochila network on a handful of my sites and see how it does. I don't really monetize my sites currently, so this will be an interesting trial.