Video Results Below PPC
I was doing a search for "Quit Smoking" (no, I don't smoke) and I noticed that Google is now placing video and news results underneath that gigantic space they've never utilized below the PPC ads.
My question - Is this a substitute for placing News and Video results within the SERPs (universal search)? This would keep this type of content below the fold, which I don't think Google wants to do. What are your thoughts?
Here's a screenshot:
**UPDATE: I did a few more searches and noticed Google is importing all their Universal Search verticals onto the right. The 3 components I see going there is: Video, News and Local. This is really going to free the clicks above the fold on the organic side (I know, it's all organic).
My question - Is this a substitute for placing News and Video results within the SERPs (universal search)? This would keep this type of content below the fold, which I don't think Google wants to do. What are your thoughts?
Here's a screenshot:
**UPDATE: I did a few more searches and noticed Google is importing all their Universal Search verticals onto the right. The 3 components I see going there is: Video, News and Local. This is really going to free the clicks above the fold on the organic side (I know, it's all organic).
posted by Voasi
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