PPC Management:

Where does my advertisements go?

In this search for "Tucson Real Estate" in Google, you'll noticed the highlighted areas. This is where your Pay-per-click dollars are being spent. Instant gratification to the top of the search engine page for the keywords we target.

Here is another search engine result page, but on Yahoo!'s search engine, displaying where your PPC dollars are being spent. The highlighted "Sponsored Results" is where your advertisements will be listed.

What will my advertisments look like?

With our PPC packages, we'll be optimizing each Title, Description and Landing Page URL for your keywords. Along with making unique Titles and Descriptions for your PPC keywords, we'll also be creating unique landing pages for your PPC traffic.

For instance, if we have the keyword "Tucson Golf Homes" and someone clicks on that advertisement on either Yahoo! or Google, it will take the visitor to a landing page SPECIFICALLY about Tucson Golf Homes and how they can request more information or look through your local MLS.

 

SEO Management:

What are you changing, updating or adding to my website?

Meta Tag Optimization:

Each page of your site has a Title, Description and Keyword tag that needs to be optimized for the search engines. These tags can be found in the HTML of your site. Search engines read this to help rank your site. The picture highlights what the Title tag and Description HTML tags will be viewed in Google.

Alt Tag for Images and Image Renaming:

An overlooked way to get traffic from you site is from the images. Each image can support an ALT tag. When you scroll over your image, a drop down will appear with keyword rich, descriptive copy. You can see an example below. Also, the name of the image is what helps rank your images for keywords in Google and Yahoo!'s image search engines.

Incoming Links:

Gathering incoming links to your site is the base of any searche engine optimization campaign. We'll be getting 20-50 incoming real estate links to your site with optimized anchor text (anchor text is the link text used hyperlink a link).

Content Creation:

Adding unique content to your site is another effective building block to acheiving great rankings in all the search engines. Essentially, the more useful content you have on a variation of keywords, the more chances you have on gathering rankings for the many pages of content you have on your site.